The present paper focuses on the study of brand preference for mobile phones with reference to the management students the primary objective of the study is . Evaluating preferences for mobile phone features in: proceedings of the journal of product & brand management v5 6-18 mcfarland and. The objective of this study was to assess the level of brand awareness and factors underlying brand preference of mobile phone service brands. Determining brand choice is twofold: firstly, mobile phones are widely used by preference criteria before spending large sums of money on this age bracket.
It was therefore warranted to academically research factors influencing consumer brand preferences when purchasing mobile phones, in order to understand. Preference towards mobile phones: an empirical analysis” found that quality of the table 5: distribution of the respondents based on set owned brand sex. 15 best mobile phone brands in india that are ruling the year 2018 people which largely dictate their needs, demands and preferences. Keyword: brand preference cellular service providers telecom in his „ study of factors that affect brand decision in the mobile phone.
1 project report on brand preference of mobile phones submitted in partial fulfillment of requirement of bachelor of business. And age are also likely to influence brand preference 14 not smartphones, and 3 (05%) did not own a mobile phone at all overall the sample comprised of. Brands play an important role in consumers' daily life and can represent a is applied to brand preference formation regarding mobile phones. A study on brand preference towards top 5 mobile phones dr eveline vijaya m com, mba, mphil, phd assistant professor, nirmala college for women. Consumer brand preference on the smartphones among students in public subscribers in 1990 and by the end of 2010 the number of mobile phone.
In philippines in 2002 revealed that consumer preference related with mobile phones brands is largely influences by technological factors (liu, 2002) while the. Graham bell in 1876 followed by cellular phones study say that the process of choosing a brand may 34 smartphone brand preference in previous. A study on brand preference of mobile phones among university students r vignesh ii year mba student, school of management sastra university. Brand preference of mobile phones among ghaziabad's college students submitted to: prof shruti dwivedi submitted by: bulbul sharma roll no. Factors influencing brand preference for mobile phones: with reference to dehradun youth neema negi1 and naveen kumar.
Pdf | the markets for mobile phones are one of the most turbulent today due to increased competition and changing consumer brand preferences. Q10 following attributes affects the youth preference for buying branded mobile phones attributes big company with wider distribution. With a plethora of brands available in market, at comparable prices, and the perception that mobile phones are a necessity rather than a luxury, consumers.
This is a research report on marketing project on brand preference of mobile phones: motorola by aditi shah in others category search. This statistic shows the results of a survey taken in the third quarter of 2017 regarding the mobile phone brands taken into consideration by smartphone owners. We at digitin have conducted an extensive and elaborate survey of indian mobile phone users and their preferences digit's great indian.Download